Medavie Blue Cross Recognized as Insurance Pioneer and Leader with National Award
This company profile was published in a special commemorative issue of Insurance Business Canada (IBC) magazine, celebrating Medavie’s win as Canada’s Life & Health Insurer of the Year for 2024. We have also included links to an Insurance Business TV interview with David Adams, Vice President, Business Development, Medavie Blue Cross, as he shares how we are reshaping the industry landscape to meet ever-evolving needs.
Medavie Blue Cross (MBC) stands as a trailblazer in Canada’s life and health insurance landscape. With over 80 years of experience and a dedicated team of more than 2,800 professionals from Salmon Arm, BC, to St. John’s, NL, Medavie connects 3.8 million Canadians coast to coast with innovative care solutions.
As Canada’s fourth-largest benefits provider* and the largest private administrator of federal government programs, Medavie Blue Cross has earned its reputation for excellence through groundbreaking products, unmatched service quality, and a forward-thinking approach to health and wellness.
In recognition of its excellence, the company took centre stage at the 2024 Insurance Business Canada Awards to accept the prestigious Life and Health Insurer of the Year award. Anita Swamy, Vice President of Operations, reflected on Medavie Blue Cross’s achievements and the significance of this win for the organization.
“This is a huge honour for us at Medavie Blue Cross,” said Swamy. “Winning this award is a testament to our unwavering commitment to delivering valuable solutions for our members.”
Insurance Business TV Interview
In this interview with Insurance Business TV, David Adams, Vice President, Business Development, Medavie Blue Cross, talks about what makes the company stand out, our diversity and inclusion commitment, and our strategic priorities going forward.
Market leadership and innovation
Medavie Blue Cross is reshaping the Canadian insurance landscape as the only fully integrated health, drug, and disability carrier with an in-house pharmacy benefit management (PBM) system. In 2023, the company achieved a remarkable 13.4 percent year-over-year growth in its group line of business, reflecting the market’s confidence in its solutions. In 2024, Medavie Blue Cross further solidified its leadership as the preferred contracted health and dental provider for Ontario hospitals.
The company’s focus on innovation has produced industry-first solutions, such as Canada’s first menopause support benefit and an ADHD assessment and treatment service. These initiatives, along with Medavie Blue Cross’s early intervention programs for musculoskeletal and mental health disabilities, demonstrate Medavie Blue Cross’s commitment to improving access, affordability, and inclusivity in healthcare.
Market leadership and innovation
Medavie Blue Cross is reshaping the Canadian insurance landscape as the only fully integrated health, drug, and disability carrier with an in-house pharmacy benefit management (PBM) system. In 2023, the company achieved a remarkable 13.4 percent year-over-year growth in its group line of business, reflecting the market’s confidence in its solutions. In 2024, Medavie Blue Cross further solidified its leadership as the preferred contracted health and dental provider for Ontario hospitals.
The company’s focus on innovation has produced industry-first solutions, such as Canada’s first menopause support benefit and an ADHD assessment and treatment service. These initiatives, along with Medavie Blue Cross’s early intervention programs for musculoskeletal and mental health disabilities, demonstrate Medavie Blue Cross’s commitment to improving access, affordability, and inclusivity in healthcare.
Apart from its external impact, Medavie Blue Cross is also dedicated to fostering inclusivity in its workplace. As the first Canadian insurer to achieve Rainbow Registered status, Medavie Blue Cross is committed to creating safe and welcoming environments for 2SLGBTQIA+ individuals.
A commitment to client satisfaction and social impact
In addition to market innovation, Medavie Blue Cross showcases service excellence with world-class Net Promoter Scores (NPS) and a hands-on business model that provides seamless user experiences with no offshoring or outsourcing of core services. Members benefit from a vast credentialed healthcare network, AI-powered fraud detection, and advanced Step Therapy programs that optimally support access to care and plan sustainability.
Through Connected Care, Medavie Blue Cross revolutionizes digital health by integrating virtual counselling, chronic disease management, and nutrition services, complemented by its updated member mobile app and member services portal.
“Every day, our team strives to make an impact – what can they do differently today than they did yesterday, and what technology investments can we put in place to do more for our members,” Swamy shared, highlighting Medavie Blue Cross’s focus on continuous improvement.
A commitment to client satisfaction and social impact
In addition to market innovation, Medavie Blue Cross showcases service excellence with world-class Net Promoter Scores (NPS) and a hands-on business model that provides seamless user experiences with no offshoring or outsourcing of core services. Members benefit from a vast credentialed healthcare network, AI-powered fraud detection, and advanced Step Therapy programs that optimally support access to care and plan sustainability.
Through Connected Care, Medavie Blue Cross revolutionizes digital health by integrating virtual counselling, chronic disease management, and nutrition services, complemented by its updated member mobile app and member services portal.
“Every day, our team strives to make an impact – what can they do differently today than they did yesterday, and what technology investments can we put in place to do more for our members,” Swamy shared, highlighting Medavie Blue Cross’s focus on continuous improvement.
Beyond business, the Medavie Foundation invested more than $6.5 million in 2024 to support youth mental health, healthy living, and post-traumatic-stress initiatives. Partnering with over 130 organizations, Medavie Blue Cross embodies its mission to improve the well-being of Canadians.
Reflecting on the company's outstanding year and Medavie Blue Cross’s win at the Insurance Business Canada Awards, Swamy expressed, “This recognition is a testament to the hard work of our teams and the tangible impact of their efforts. It fuels our passion to push forward – driving innovation, maintaining our competitive edge, and continuing to make a meaningful difference in the lives of Canadians.”
*Public business included
Header Photo Source: Insurance Business Magazine
Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits and administers federal and provincial government-sponsored health programs. Together with Medavie Health Services, we are part of Medavie, a health solutions partner committed to improving the wellbeing of Canadians. We are in the...