Use of Medavie Blue Cross Name and Logo
Any ad, flyer, promotional piece, or material, that uses the Medavie Blue Cross name, logo (including the “Agent for Medavie Blue Cross logo”) and / or any product name/logo must be signed off by Medavie Blue Cross prior to use. Prior to approval, we must see a final proof (from the publication and where the ad is being placed in the publication). We will also need to know when and where the piece will be used. Any material used without written approval will result in repercussions. Feel free to share our Agent for Medavie Blue Cross Brand Regulations & Visual Standards guide with your graphic design production team.
Agent for Medavie Blue Cross Brand Regulations & Visual Standards for Graphic Design Production
Please contact your Account Representative for any questions.
For a customized print ad, please submit a request to your Medavie Blue Cross representative and identify the information to be changed in pink.
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Ad Text Samples
Here are examples of scripts you could use as you’re building your personalized ad.
Option 1
Headline (25 char max):
Need health insurance?
Text (90 char max):
Start building your personalized health plan with [AGENT NAME], today.
Option 2
Headline (25 char max):
Your Flexible Insurance
or
Your Health. Your Plan.
Text Options (90 char max):
Looking for affordable health insurance? Talk to [AGENCY NAME], today.
or
Looking for flexible health insurance? Build your plan with [ADVISOR NAME].
Simple Health Insurance—30 Second Script
VO:
Medavie Blue Cross believes that getting health insurance should be simple. And affordable too. Not to
mention flexible. Which is exactly why they've created Blue Cross Health. A line of health plans that grow and change
with you. Because no two people experience life the same way.
To learn more about how Blue Cross Health can work for you, contact [BROKER NAME] at
XXX-XXXX or visit [www.URL.com].
Health Is Unpredictable—30 Second Script
VO:
When it comes to your health, things can be pretty unpredictable.
That's what makes Blue Cross Health by Medavie Blue Cross so essential. Life changes. And we believe your health insurance should too.
To start building your plan, or to learn more about how flexible and affordable Blue Cross Health plans really are, contact [BROKER NAME] at XXX-XXXX.
A Health Insurance Plan That’s Right For You
VO:
Do you have health insurance coverage for you and your family? With Blue Cross Health, you’ll get a plan that’s right for you.
This line of Medavie Blue Cross health plans provide flexible options to ensure you get what you need – no matter where life takes you.
To learn more about how Blue Cross Health can work for you, contact [BROKER NAME] at XXX-XXXX or visit [www.URL.com].
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Horizontal
Assured Access - Adults (Horizontal)
Assured Access - Families (Horizontal)
Assured Access - Young Professionals (Horizontal)
Vertical
Assured Access - Adults (Vertical)
Assured Access - Families (Vertical)
Assured Access - Young Professionals (Vertical)
Ad images
(1200 x 628)
These templates are suitable for Facebook and Instagram.
Assured Access - Adults
Assured Access - Families
Assured Access - Young Professionals
Ad Text Samples
Here are examples of scripts you could use as you’re building your personalized ad on Facebook.
*Instagram: There is no headline feature. We recommend you add the headline text above the main text.
Adults
Headline (25 char max):
Protect your savings
Text:
Qualify once, access health benefits for life. Let’s chat.
Young Professionals
Headline (25 char max):
Insure your family
Text:
Assured Access will protect your family's future insurability. Let's chat.
Families
Headline (25 char max):
Own your health benefits
Text:
Assured Access is a plan as loyal to you as you are to your own success. Let’s chat.
These web banners are clickable and will lead the viewer to the Assured Access online rate calculator. Add them to your website for added visual impact and to quickly lead your potential clients to protect their future insurability.
How to embed the banner on your website
To embed one of these banners into your website, simply paste the codes provided below into the HTML of a webpage. When clicked, the Assured Access rate calculator will open into a new browser window or tab.
Big Box format (300x250):
Copy this code and insert it into the HTML of your web page:
<a href="http://calc.medavie.bluecross.ca/?agent=true&lang=en" target="_blank"><img src="https://docs.medaviebc.ca/advisors/ads/Assured-Access-Online-Rate-Calculator-300x250_Eng.pdf"></a>
Leaderboard format (728x90)
Copy this code and insert it into the HTML of your web page:
<a href="http://calc.medavie.bluecross.ca/?agent=true" target="_blank" rel="noreferrer"><img src="https://docs.medaviebc.ca/advisors/ads/Assured-Access-Online-Rate-Calculator-728x90_Eng.pdf" alt="assured-access-estimate"/></a>
Assured Access - 60 seconds script
Do you have health coverage? If you do, it’s most likely through work. But what about when you retire or change jobs? Your health benefits don’t always move with you. And if you have pre-existing conditions, you could have difficulty getting covered again.
That’s where Assured Access comes in. It protects your future insurability with something that’s called medical underwriting. That means that if you develop a health condition down the road, you can’t be denied coverage from Medavie Blue Cross. With Assured Access, you and your family will always be approved for a personal Complete Health plan. And you can pass that coverage on to your kids when they leave the nest. Which they can then pass on to their kids which means you have one less thing to worry about.
To learn more about how Assured Access by Medavie Blue Cross, contact [BROKER NAME] at XXX-XXXX or visit [www.URL.com].
Assured Access - 30 seconds script
Do you have health coverage? If you do, it’s most likely through work. But what about when you retire or change jobs? Your health benefits don’t always move with you. And if you have pre-existing conditions, you could have difficulty getting covered again.
That’s where Assured Access comes in. It protects your future insurability with something that’s called medical underwriting. That means that if you develop a health condition down the road, you can’t be denied coverage from Medavie Blue Cross.
To learn more about how Assured Access by Medavie Blue Cross, contact [BROKER NAME] at XXX-XXXX or visit [www.URL.com].
Protect your insurability
Big Box format (300x250)
Protect your insurability
Big Box format (728x90)
Protect your insurability
Online Doctor
Facebook
(1600x628)
Couple ad:
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Family watching ad:
Download JPG file (172 KB)
Kids playing ad:
Download JPG file (217 KB)
(1080x1080)
Couple ad:
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Family watching ad:
Download JPG file (244 KB)
Kids playing ad:
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inConfidence
Facebook
(1600x628)
Couple ad:
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Family of 3 ad:
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Dog and girl ad:
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(1080x1080)
Couple ad:
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Family of 3 ad:
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Dog and girl ad:
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Horizontal ad:
Vertical ad